Prospects

[FreeLotto4all]

I know that some people on here believe that Friends & Family should be a no go area when looking for prospects however I was recently sent this which is a statement made by the man himself "BIG AL" which makes interesting reading so I thought I would share it with you.


How prospects REALLY join -- proof.

Last year I spoke at one of the sessions on the annual MLM Cruise. About 40 people were in this session.

I asked the question:

"How were you introduced to network marketing?"

I gave them some choices:

A. Relative or friend.
B. Newspaper advertising.
C. A mailing.
D. An audio cassette or CD.
E. At a trade show.
F. Radio advertising.
G. The Internet.
H. By referral.
I. By a stranger at a chance encounter.
J. Saw a flyer.

Ten choices . . . 40 people. Well, these were not ordinary people, these were leaders.

So what would you guess? How many of these leaders were sponsored in each category? Do you think more were introduced to network marketing by advertising? More by relatives and friends? More by the Internet?

Think about this for a moment.

What do you think is the very top category or categories?
How do you think most of the 40 leaders were introduced to network marketing?

. . . The answer might surprise you.

. . . And the answer might change how you go about finding new prospects.


So . . . are you ready for the answers?

Here are the results:

36 - Relative or friend.
2 - The Internet.
1 - Newspaper advertising.
1 - Radio advertising.
0 - A mailing.
0 - An audio cassette or CD.
0 - At a trade show.
0 - By referral.
0 - By a stranger at a chance encounter.
0 - Saw a flyer.

Well, it doesn't take a rocket scientist to see a pattern here. Even in the age of the Internet, only 2 out of 40 leaders were sponsored because of an email campaign, banner ads, a cool web page, etc.

By the way, just so you don't think that I am prejudiced about the results, I was the one leader who was sponsored by newspaper advertising. I answered a newspaper ad back in 1972.

I am not saying that these other methods don't work.They do work.

I am saying that if we want to go fishing, maybe we should go to where the fish are. If 90% (36 out of 40 leaders) are sponsored by a relative or friend, then why do we spend 90% of our time trying to find leaders through these other methods?
I know many distributors who try calling cold leads, buy lists for autoresponders, run newspaper ads, pass out flyers and they still haven't contacted their warm market. Crazy, isn't it?

It's like trying to go shopping by driving down a deserted country road. It makes more sense to go shopping in a shopping mall.

So, if you have some new distributors who are struggling with these cold market techniques, show them this survey.
Show them that they are nine times more likely to find a leader with relatives and friends than all of the other methods combined!


-- Tom "Big Al" Schreiter

[Soop]

That is really interesting Matt.

It made me look at my team, and I realise that a large % are people that I knew, or had made personal contact with before they joined.

Many of those I did not know have become personal friends since joining, and those that are actively building their own organisation are all in contact at least once a week, some most days.

It shouldn't be forgotten either that every new member in your team will bring their own special skill, and if your team is working as a group, each and every member will have something to offer to the benefit of all, whether or not they have ever been involved in Network marketing before.