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Old 30-03-2012, 11:05 AM
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The Players Lottery Newsletter 3

Welcome to the 3rd Players Lottery® Affiliate Newsletter!

This week we have some great information for you regarding how we will convert and retain YOUR customers using some remarkable technology from our email partner Emarsys - Plus a couple of other things.

This week's topics include;

Emarsys - State Of The Art Technology!
Affiliate Back Office Functions
Freshly Updated Website
As always we hope you enjoy our Newsletter and welcome your comments and feedback!
__________________________________________________ __________

We are very proud to announce that we have just signed an agreement with the leading eMarketing solution, Emarsys.

Emarsys work with over 800 of the world's leading businesses to help them increase their ROI through bespoke email marketing, deliverability, customer engagement and much more. Some of their current client include Ebay, Vodafone and Warner Music Group.

The reason we have chosen to work with Emarsys is that they have recently developed a new state of the art software which allows us to set up automated sequenced mailings that are sorted by the way a customer behaves on our website and then sends out a message which is targeted and relevant to that customer's behavior. The system also has a built in A/B testing functionality for constant improvement of messaging.

So rather than receive a mass mail sent to everyone, all of your customers will be categorised and segmented so that they are receiving the correct message at the correct time - every time.

Within this system we have designed a sales funnel for conversion that includes more than 30 yes/no eventualities to ensure that each prospective customer that you send us will be converted into registered customers to the best of our ability. These sequenced emails will be constantly A/B tested to ensure maximum and continuously improved conversion rates.

Once your prospects are converted to customers and added to your network, rest assured that they will be encouraged to buy tickets, start their Share the Wealth Networks and form Ticket Clubs in a carefully planned and tested sequence of transactional and bespoke emails. The remarkable Emarsys system allows for complete automation and continuous improvement at every step. No one “falls through the cracks”.

This state of the art technology will ensure every player that visits The Players Lottery® is treated as unique and valued customer.

This should give you the confidence that any customers you send our way will be optimised for conversion and retention for life!
__________________________________________________ __________

We are almost ready to activate our new Affiliate system! To ensure the best possible service and experience for you, we have designed and built our own proprietary affiliate software solution. As soon as we are ready to launch the system you will be the first to know, but until then we wanted to let you know about some of the features you can look forward to using.

Extensive Reporting and Statistics - This will enable you to see exactly what your traffic is doing and how well it is converting and what that means in terms of your commissions. You will be able to select date ranges and other criteria to deliver you with an option to export to excel for use in other applications or software.

Fully Personalised Banner Farm - In your affiliate suite you will have a huge range of creative assets (banners, buttons, etc.) of all shapes and sizes. Each asset will already contain your unique tracking link so all you have to do is copy and paste the HTML code into your website and it will be ready to use. And if you need a specific design or size please ask and we will try to accommodate you.

Multi-Site Tracking - We know that many of you will be promoting The Players Lottery® on more than one website or online medium, so we have built this section to enable you to track multiple assets on different sites, or multiple assets on the same site, or the same assets on different sites, etc. This function will enable you to analyze all your assets and maximise performance across all your sites.

As you can see we are working hard to ensure you have everything you need to make your affiliate business with us a huge success.
__________________________________________________ __________

Before we leave you today, we thought we would give you a sneak preview of our freshly updated website. As you know, we are working diligently to ensure that when we launch The Players Lottery® its the best it possibly can be! And we all know that first impressions count, therefore we have one the industry's leading design teams working with us to deliver a site that is out of this world.

If you have any further questions about any of the topics we have covered today or wish to share your feedback with us, please feel free to drop us an email at affiliates@theplayerslottery.com

Thank you for taking the time to read this week's Newsletter!

Callum Anderson
Affiliate Manager
The Players Lottery®
+356 9999 1303

View this news letter here

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