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Remember with Total Leads you get names and emails also!
People sometime buy Total Leads, let it run with 7 standard emails from VWD and then if no signups go "oh well...it didnt work". If you log in your prospector and simply take out 5 names and emails, then send them a personal email, making "human" contact with them, I found this resulted in a much better conversion.
I suppose what Im saying is Total Leads do work a lot better when you revisit them (after the 7 auto emails) and send out personal emails via your email client rather than the VWD site.
At around £0.57 per lead, its still better than many, many sites out there.
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